Public Relations is
all about building a positive image for a brand or an organization, building
good relationships with the organization’s stakeholders and also taking care of
the good image if it’s there. It may take 20 year to build a reputation for a brand
or an organization, but it can take only 4 bullets to ruin the entire image of
a certain brand.
The Oscar trail is a
very topical issue in South Africa and all over the world currently. It is an
issue that everyone has an opinion about. I will be stating my thoughts on how
the Oscar Pistoruis case has played a huge role in his career.
Oscar Leonard Carl
Pistoruis is an athlete who is well known as the “blade runner”, the fasts man
on no legs. He was born 22 November 1986 at the Sandton, Johannesburg, Tranvaal
Province, South Africa. He studied at the University of Pretoria where he did
not graduate.
According to my
knowledge and understanding of current events and court trails, the Oscar trail
is an unfair trail that added on to the ruining of his reputation not looking
at the main incident. The Oscar trail is not being treated like any other
trial. The trail is being broadcasted live as it takes place in the court room.
This method of updating people about what happens in the court room is really
not fair for the accused as witness and other people who were going to be of
good use for Oscar don’t want to be broadcasted at all. People do not want to
shown on television nor their voices to be on television and this serves an
image smash for Oscar Pistoruis.
Due to what Oscar did
to his model girlfriend Reeva Steenkamp(24) really played an important role in
Oscar’s reputation, as almost all his sponsors pulled back and wanted nothing
to do with the name Oscar as they felt that it’s not good for their brands.
This brands are brands like Nike and Oakley who pulled out with no hesitation.
It takes a powerful
Public Relations Practitioner to change an image that is ruined by many
incidents in one instance. It also takes a brave Public Relations practitioner
to associate themselves with such names. |
| Oscar Pistoruis "the blade runner" at the high court in Pretoria. |
I am not an expect in the legal field and what I wish for is that justice must take place. Its high time our celebrities understand that no one is above the law, in the eyes of the law we all equal. As a PR student I don't think i would like to be in Mr Pistoruis PR office now. as the always say it takes years to build a brand but it takes 2 minutes to ruin everything. its going to take years and hard work to rebuild his brand.
ReplyDeleteHoward, i think thats the preamble about South African law, they treat celebrities different than any other ordinary person.
ReplyDeleteIt is dreadful that ones person reputation can be ruined within a minute or second,as we all know that it takes years to build someones reputation or brand hence good image is very important to the media industry.
ReplyDeleteZanele, thats true, it takes alot to build a reputaion but it takes a second to ruin it.
ReplyDeleteHis reputation it is really ruined because now it won't be easy for him to get most of the opportunities
ReplyDeleteThat is so true Michael, and now all the sponsers who pulled out wont come on board again.
ReplyDeleteOsca would really have to work hard to gain his reputation again because now many people would not want to work with him again and it will also take him time to find sponsors again
ReplyDeleteI totally agree with you Musa
ReplyDeleteI believe that many aspects to his reputation rest on the outcome of the verdict. If his found not guilty i think he does stand a chance in rebuilding his image which will require lots of talent and expertise from a pr perspective.
ReplyDeletei still say he should be punished for his actions that's that. he should not get away with Murder.
ReplyDeleteI agree with you phumzile, as reputation takes alot to build. Relebogile , thats so true, as justic should take its place.
ReplyDelete